10 Best Ecommerce Funnel Builders 2026

Ecommerce funnel builders are tools that help businesses create smooth, multi-step customer journeys designed to boost online sales. Unlike static websites, these platforms focus on converting visitors into paying customers through features like personalized upsells, mobile optimization, and fast-loading pages. In 2026, with online competition at an all-time high, these tools are essential for improving conversion rates and maximizing ad spend.

Here’s a quick look at the top options:

• Heyflow: Mobile-first design, conditional logic, and seamless integrations. Plans start at $45/month.
• FunnelKit: Built for WordPress/WooCommerce with advanced upsell features. Starts at $99.50/year.
• CartFlows: Optimizes WooCommerce checkouts with one-click upsells. Free version available; paid plans start at $189/year.
• GemPages: Shopify-focused drag-and-drop builder with post-purchase upsells. Pricing starts at $29/month.
• ConvertFlow: Personalized funnels with AI-driven recommendations. Free plan available; Pro starts at $299/month.
• Funnelish: Fast-loading pages with geo-funnel capabilities. Starts at $49/month.
• Lightfunnels: Global CDN and no transaction fees. Starts at $9.99/month.
• Zipify: Native Shopify integration with proven upsell templates. Starting at $19/month.
• ClickFunnels 2.0: All-in-one platform for funnels, email, and CRM. Starts at $97/month.
• Systeme.io: Budget-friendly, all-in-one solution with a free plan.

Quick Comparison:

Key Takeaway: Choose a funnel builder based on your platform (Shopify, WooCommerce, etc.), budget, and business goals. Most tools offer free trials, so you can test what works best for your needs.

Building a PROFITABLE Ecommerce Sales Funnel in 2024! (Boosts Sales 137%!)

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1. Heyflow

Heyflow is designed with a mobile-first approach, ensuring smooth and speedy user experiences. With page speed scores consistently exceeding 90, it minimizes the risk of losing conversions due to slow-loading pages. Every design detail prioritizes mobile usability, making it easy for shoppers to complete their checkout process quickly.

The platform simplifies the ecommerce journey by enabling interactive funnels like multi-step product finders, subscription box selectors, and ROI calculators. These funnels use conditional logic to adjust product recommendations and pricing based on customer input. Integrated checkout options include Stripe, Apple Pay, and Google Pay. Additional tools, such as phone validation and SMS one-time passcodes, help weed out fake leads before they enter your CRM.

Heyflow also supports over 50 native integrations, including Shopify, WooCommerce, Klaviyo, HubSpot, and Salesforce. For tracking paid campaigns, it works seamlessly with tools like Meta Pixel, Meta Conversions API, TikTok Pixel, and Google Ads - making it a powerful addition to any marketing stack.

A great example of Heyflow in action comes from helpcheck, a legal-tech company. Facing a two-week developer backlog, their marketing team used Heyflow to build interactive funnels independently. A/B testing revealed that longer funnels with more questions actually performed better for their audience.

"Now we can get a good understanding of how users are navigating through our lead funnels and forms, and more importantly, where they drop off, which helps us test, optimize and reduce churn." - Lukas Draheim, Head of Product, helpcheck

Heyflow’s pricing is straightforward and flexible:

• Starter Plan: $45/month (50 responses, 5 funnels, conditional logic)
• Growth Plan: $89/month (adds Stripe payments and removes branding)
• Scale Plan: $239/month (includes A/B testing and custom code)
• Enterprise Plan: Starting at $1,100/month (for high-volume needs)

A 14-day free trial is available, and no credit card is required to get started.

2. FunnelKit

FunnelKit is specifically designed for WordPress and WooCommerce, making it a perfect fit for store owners on these platforms. It upgrades the standard WooCommerce checkout - which can feel outdated - by offering sleek, high-converting layouts like one-page, multi-step, or Shopify-style designs. Plus, it works seamlessly with popular page builders like Elementor, Divi, Bricks, Gutenberg, and Oxygen, giving you full control to customize every detail without needing to write a single line of code. This setup provides a strong foundation for boosting post-purchase conversions.

One of FunnelKit’s standout features is its one-click upsell system. With this, customers can accept post-purchase offers in just one click, without needing to re-enter payment details. This feature supports over 15 payment gateways, including Stripe, PayPal, and Authorize.Net. Aimee Serafini, founder of Happivize, shared her success with FunnelKit, stating that she generated more than $50,000 in revenue through order bumps and one-click upsells. After a website relaunch, her store saw $5,700 in profit in just one month - $1,000 of which came directly from post-purchase upsells.

"I just checked stats and those two features [order bumps and upsells] have added $50k+ in revenue, not a bad ROI!" - Aimee Serafini, Founder, Happivize

All FunnelKit templates are mobile-optimized with fast-loading, thumb-friendly designs that are built to convert. Features like address autocomplete, inline validation, and express payment options (Apple Pay, Google Pay) make the checkout process smoother and reduce friction. One user even reported an 18% reduction in checkout abandonment within weeks of implementing these tools.

FunnelKit’s pricing is designed to scale with your business. The Basic plan starts at $99.50/year for one site and includes optimized checkout templates and a field editor. The Plus plan, at $179.50/year, adds unlimited funnels, one-click upsells, order bumps, and A/B testing for two sites. The Professional plan ($249.50/year) includes advanced marketing automation with CRM and SMS tools, while the Elite plan ($399.50/year) supports up to 30 sites - perfect for agencies. All plans come with a 14-day money-back guarantee.

3. CartFlows

If your business runs on WordPress, CartFlows is a tool worth considering. Designed specifically for WordPress and WooCommerce, it fits seamlessly into this ecosystem. Since its launch in November 2018, CartFlows has gained over 200,000 active users. Its primary feature? Replacing WooCommerce's default multi-page checkout process with streamlined layouts - offering both one-page and multi-step designs with progress tracking. Plus, it works effortlessly with popular page builders like Elementor, Beaver Builder, Gutenberg, and Spectra, making customization a breeze.

CartFlows shines with its one-click upsell/downsell system and dynamic order bumps, which can increase your average order value and revenue by 10% to 30%. The dynamic order bumps, in particular, are a standout feature. They display optional add-ons directly on the checkout page, tailored to cart contents, product categories, or customer purchase history. Chris Lema from Liquid Web summed it up perfectly:

"CartFlows brings the post-purchase features to WooCommerce that it's always needed!"

Another glowing review comes from Fernando A. S. Arbex of Go For It, who said:

"If you care about sales conversion you definitely need Cartflows. You have order bumps, unlimited upsells, A/B split testing, analytics and a lot of other little things that makes it just the best sales funnel builder I could find."

Mobile optimization is another area where CartFlows excels. With mobile devices accounting for over 60% of ecommerce traffic, CartFlows ensures a smooth shopping experience on smaller screens. Features like Google address autocomplete and order summaries that open by default on mobile reduce friction and help minimize cart abandonment. Additionally, the platform’s checkout field editor allows you to tweak form fields - whether adding, removing, or reordering them - which can improve conversions by 15% to 25%.

Pricing

CartFlows offers several pricing options to suit different needs:

• Free Version: Includes basic one-page checkout layouts and Facebook pixel tracking.
• Plus Plan: $189 per year (renewing at $249 per year) for up to 10 sites. This plan adds one-click upsells and dynamic order bumps.
• Pro Plan: $299 per year (renewing at $449 per year) for up to 30 sites. It includes A/B split testing and advanced funnel analytics.

For those looking for a one-time investment, lifetime plans are also available: $699 for Plus and $999 for Pro. All paid plans come with a 14-day money-back guarantee.

CartFlows combines functionality, flexibility, and ease of use, making it a strong choice for WordPress-based ecommerce businesses.

4. GemPages

For Shopify merchants frustrated by the limitations of standard themes, GemPages offers a drag-and-drop page builder designed to create high-converting product pages and sales funnels. With over 165,000 merchants from 130+ countries using the platform to craft more than 1.8 million pages, it has become a trusted tool for building effective sales funnels.

What makes GemPages stand out is its mobile-first design philosophy. Its responsive editor gives you full control over how your pages look on desktops, tablets, and mobile devices. You can show or hide specific elements, rearrange columns, and tweak images to ensure a seamless experience across all devices. The platform also includes Dynamic Checkout buttons, allowing customers to skip the cart and complete their purchases with just one click - streamlining the buying process.

On the ecommerce side, GemPages supports post-purchase upsell and downsell flows that integrate directly with Shopify's checkout. This helps merchants boost their average order value without disrupting the initial purchase journey. Additional conversion tools, such as countdown timers, stock counters, and sticky add-to-cart buttons, create urgency and encourage action. Dean Gerhardt, Co-founder of Gerhardt Studio, highlighted its flexibility:

"We really like how GemPages allows us to create a template page and apply it to multiple products. It also allows us to create custom pages and bypass the limitations of the standard Shopify page builder."

The GemAI Image-to-Layout feature further simplifies design work by transforming a reference image or URL into an editable layout, saving hours of manual effort. Plus, GemPages integrates with over 160 third-party Shopify apps, including Klaviyo, Judge.me, Recharge, and ReConvert, making it easy to connect your existing marketing and review tools.

Pricing

GemPages offers four monthly subscription plans:

• Free: $0/month for one published page, basic features, and limited post-purchase upsell volume (up to $100/month in upsell revenue).
• Build: $29/month for unlimited pages, access to 400+ prebuilt sections, and 20 theme sections.
• Optimize: $59/month, which adds unlimited post-purchase upsell volume, complete sales funnels, and priority support.
• Enterprise: $199/month, featuring unlimited theme sections, no commission fees on upsells, and priority video call support.

As of 2026, annual billing has been discontinued for new customers, leaving only monthly payment options. GemPages boasts an impressive 4.9/5-star rating on the Shopify App Store, with 3,877 reviews. For Shopify merchants looking for a fast and flexible way to build custom funnels, GemPages provides a powerful solution.

5. ConvertFlow

ConvertFlow has established itself as a go-to tool for ecommerce brands aiming to personalize the shopping experience without relying on a development team. With over 200,000 funnels running on its platform and more than $1 billion in gross merchandise value processed, it’s clear why businesses trust this platform to turn casual browsers into loyal customers.

Its drag-and-drop builder ensures your funnels look great on any device, automatically optimizing for mobile. For ecommerce, ConvertFlow offers standout features like one-click cart upsells and post-purchase offers, helping to increase average order value. Additionally, its AI-powered recommendation engine uses conditional logic - based on quiz responses and browsing habits - to deliver tailored product suggestions.

The platform has proven its value during critical sales periods. For instance, Kate Schiemer of Chilipad by Sleep.me used a multi-step bundle funnel during Q4 to increase average order value by over 41%. At Peacock Alley, Head of Ecommerce Chachi Flores reported a 32% boost in AOV through advanced personalization. Jacob Forrest, Head of Marketing at SimpleShot, shared:

"We created a popup on literally day one that has been a consistent 35% add to cart boost since the day we made it."

These examples showcase how ConvertFlow’s features integrate effortlessly into existing ecommerce setups. The platform works seamlessly with Shopify and WordPress/WooCommerce and connects with tools like Klaviyo, Attentive, and HubSpot through two-way data syncing. For example, Jay Vasse, Digital Marketing Manager at Cuddle Clones, used these integrations to capture over 150,000 email and SMS subscribers in just one year.

Pricing

ConvertFlow offers four pricing tiers to suit different business needs:

• Free ($0/month): Includes 5 campaigns, unlimited funnel previews, and Shopify product showcase capabilities.
• Pro: Starts at $299/month (or $250/month if billed annually) and includes 30,000 funnel views, access to 400+ AI templates, and A/B testing.
• Plus: Priced at $833/month (with an annual commitment), offering 100,000+ funnel views, targeted upsells, and multivariate testing.
• Custom Enterprise: Tailored plans with bulk rates, SOC 2 compliance reports, and managed services.

With a 4.9 out of 5 rating on the Shopify App Store, users frequently highlight its "lightning-fast" support and seamless Klaviyo integration as standout features.

6. Funnelish

Funnelish stands out for its speed. Designed with mobile users in mind, it ensures fast load times - a crucial factor, considering that over half of visitors leave sites that take more than three seconds to load. In tests, Funnelish landing pages loaded in an average of 1.1 seconds, while checkout pages took just 1.5 seconds on mobile.

One of Funnelish's key features is its one-click upsell capability, which allows customers to be charged instantly after completing a purchase. This feature has been shown to increase average order values by 15–30%. For example, a Detox Tea brand found that nearly 60% of its customers accepted additional offers after checkout. The first upsell - a 3-pack bundle - had a conversion rate of 37.4%, while a second upsell (a tea infuser) converted at 22.9%. Another success story comes from a dropshipping brand that switched from standard Shopify pages to Funnelish funnels, earning €131,000 in profit during March 2025. Beyond upsells, Funnelish enhances efficiency with smooth integrations across various tools and platforms.

One standout feature is the PayPal Auto Tracking Sync, which automatically uploads shipping and tracking details to PayPal. This integration simplifies transaction management. Bogdan Rancea, Co-founder of Ecommerce-Platforms.com, shared his experience:

"The PayPal sync setup took one click... This integration alone reduced my PayPal dispute rate by over 70% after 30 days."

In fact, implementing this feature has helped reduce dispute rates from 1.8% to 0.5% and lowered fund hold percentages from 13% to just 2%.

Funnelish also integrates seamlessly with major ecommerce platforms like Shopify and WooCommerce. Features include advanced variant matching, inventory management, and order bundling. It connects with tools like ShipStation, Klaviyo, and Mailchimp, and supports multiple payment gateways, including Stripe, PayPal, Apple Pay, Klarna, and Cash on Delivery. Its geo-funnel capabilities further enhance personalization by automatically adjusting content, currency, and payment options based on a visitor's location.

Pricing

Funnelish’s combination of fast load times, effective upselling, and smooth integrations makes it a strong choice for ecommerce businesses. The platform offers three pricing tiers with no commission fees and includes a 14-day free trial.

Funnelish has processed over $2 billion in revenue across more than 342,600 funnels, earning an impressive 4.7 out of 5 rating from users.

7. Lightfunnels

Lightfunnels is known for its lightning-fast load times, thanks to a global CDN that hosts pages in multiple locations worldwide. This setup ensures pages typically load in under one second - a crucial factor for converting traffic from platforms like TikTok and Instagram.

The platform gives users full control over their checkout process, offering customizable layouts and support for over 75 languages. This makes it a solid choice for businesses operating on a global scale. As ecommerce business owner Vikrant Jhala puts it:

"Lightfunnels can effectively help you get rid of the dependency of multiple Shopify applications for different purposes - cross-sell, upsell, downsell, AliExpress import, SMS & Email automation."

Lightfunnels also integrates effortlessly with Shopify and WooCommerce through a simple app connection. Orders placed via Lightfunnels sync automatically with connected stores, simplifying fulfillment. Additionally, shipping details and fulfillment statuses update seamlessly across platforms. A standout feature is that Shopify doesn’t apply transaction fees to orders created through Lightfunnels, as they’re imported via API. These features, paired with flexible pricing, make Lightfunnels a compelling option for ecommerce businesses.

Pricing

Lightfunnels offers three pricing tiers, catering to businesses at different stages of growth. All plans include unlimited products, funnels, visitors, and customers, and support up to 14 team members. Plus, there’s a 30-day free trial that doesn’t require a credit card.

The COD plan is tailored for businesses that rely on Cash on Delivery payments, eliminating the 0.20% COD transaction fee entirely. All plans come with built-in features like one-click upsells, order bumps, abandoned cart recovery, and A/B testing. Lightfunnels has earned an 8.1/10 Spot Score on SpotSaaS, with users frequently praising its fast load times and user-friendly drag-and-drop funnel builder.

8. Zipify

Zipify is designed specifically for Shopify stores, making it a seamless fit for businesses using this platform. Its native integration allows it to pull inventory, images, and discounts directly from your Shopify admin, ensuring all your data stays within the Shopify ecosystem for smooth tracking and operations. Unlike other funnel builders that rely on subdomains or external plugins, Zipify keeps everything centralized within Shopify.

The platform also prioritizes mobile optimization, enabling you to create tailored mobile experiences or let the system automatically optimize pages across devices. This is especially important as mobile traffic accounts for a large share of ecommerce activity today.

When it comes to driving revenue, Zipify shines with its ecommerce-focused features. It supports multi-stage upsells, including pre-purchase upsells on product pages, in-checkout upsells for Shopify Plus users, and post-purchase one-click upsells that don’t require customers to re-enter payment details. In 2025, Zipify’s OneClickUpsell app generated $254 million in upsell revenue, marking a 25% year-over-year increase. During the Black Friday-Cyber Monday weekend of the same year, merchants using the app added $8.3 million in upsell revenue.

Real-world examples highlight its impact. In July 2025, Cheech & Chong generated $90,000 in additional revenue within just seven weeks using OneClickUpsell Plus. Similarly, Triquetra saw $211,000 in extra revenue over six months, achieving a 33x return on investment. A user from Everylash shared their experience:

"I can literally spin up an A/B landing page test or offer test in minutes… this app is my go-to because of its native integration with Shopify."

Pricing

Zipify offers two main apps: Zipify Pages for landing page creation and OneClickUpsell for funnel optimization. Each app comes with flexible pricing options, and annual plans include a 10% discount. Both apps offer trial periods - 14 days for Zipify Pages and 30 days for OneClickUpsell - backed by a full money-back guarantee.

With over 650 five-star reviews on the Shopify App Store and earning the "Built for Shopify" badge in 2025, Zipify continues to stand out as a trusted option for Shopify merchants aiming to enhance their funnels and boost sales.

9. ClickFunnels 2.0

ClickFunnels 2.0 is trusted by over 100,000 businesses, with 737 users achieving over $1,000,000 in revenue through their funnels, earning them the prestigious "Two Comma Club" award. The platform is designed as an all-in-one tool, eliminating the hassle of managing separate solutions for email marketing, CRM, and course hosting.

Key features include Smart Checkout, which simplifies the buying process with saved payment details for one-click purchases, and Store Funnels, which enable instant personalized upsells and downsells. These features tackle the industry-standard cart abandonment rate of 70% directly. Another standout feature, Global Products, allows you to create a product once and use it across multiple funnels as a main offer, order bump, or upsell.

The Brand Style Editor streamlines design with mobile-specific layout controls and auto-scaling fonts. The platform also boasts lightning-fast load speeds of 0.1 seconds, although video content may impact this performance. ClickFunnels 2.0 integrates seamlessly with Shopify for order fulfillment and supports shipping and dropshipping through Shippo, ShipStation, and Zendrop. Payment options include native Payments AI, Stripe, PayPal, Apple Pay, Google Pay, and even Coinbase for cryptocurrency transactions.

Here’s what some users had to say about their experience:

"Once we put a funnel in place, I wouldn't even say it 10x'd, it 20x, 30x'd our business."

• Trent Shelton

"Because of funnels I've been able to build a community of 20,000 people. And they wouldn't have come through me, if it wasn't for a funnel."

• Pace Morby

Pricing

ClickFunnels 2.0 offers four pricing tiers, all of which include unlimited funnels, pages, and visitors. Each plan comes with a 14-day free trial and a 30-day money-back guarantee. Opting for annual billing provides a discount of approximately 17% compared to monthly payments.

The Scale plan and higher tiers unlock advanced tools like a Custom Code Editor and API/Webhook access for more sophisticated integrations.

10. Systeme.io

Systeme.io is a platform used by over 300,000 entrepreneurs globally. It combines website building, funnel creation, and email marketing into one easy-to-use dashboard, offering businesses a chance to save around $390 per month by replacing tools like ClickFunnels, Mailchimp, and Teachable.

The platform's ecommerce tools include features like one-click upsells, order bumps, and customizable checkout pages that integrate seamlessly with payment processors such as Stripe and PayPal. Its templates are mobile-friendly and include "Link-in-bio" pages tailored for creator stores. With a drag-and-drop editor, users can build sales funnels, host webinars, and grow their audience. Automation tools like deadline funnels and coupon codes add urgency to boost conversions.

"Systeme.io seems to try to bring together the most essential ecommerce selling and marketing elements, so that merchants no longer have to keep installing apps, plugins, or extensions." - Rosie Greaves, Content Strategist

Systeme.io also focuses on connectivity and customer support. While it lacks direct integrations with Shopify or WooCommerce, it connects to thousands of apps using Zapier or its public API. It's ideal for businesses with simpler product lines, as it’s not designed for managing complex inventories. On the support front, the team responds to inquiries in under 2 hours on average.

Pricing

Systeme.io offers transparent pricing with four tiers, all of which include unlimited emails, file storage, and no transaction fees (though payment processors may apply their fees). Annual billing comes with a 30% discount.

These pricing details are sourced directly from Systeme.io's official plans.

Comparison Table

When selecting an ecommerce funnel builder, it often boils down to pricing, platform compatibility, and features that align with your business needs. The table below outlines the pricing, standout features, and ideal use cases for each tool, giving you a quick overview of their strengths.

For WordPress-based stores, FunnelKit and CartFlows stand out for their affordability and tailored features, with annual plans reducing costs to around $8–$11 per month. Shopify users have excellent options like GemPages, Zipify, and Lightfunnels, which integrate seamlessly with their platform.

If you're starting from scratch or focusing on paid traffic campaigns, standalone solutions like Heyflow, ClickFunnels 2.0, and Systeme.io are worth considering. Pricing ranges significantly, from Systeme.io's free plan to ClickFunnels 2.0's $81/month. For those prioritizing speed and scalability, Funnelish ($49/month) is designed with those needs in mind, while budget-conscious users might lean toward Lightfunnels at under $10 per month.

Conclusion

Picking the best ecommerce funnel builder boils down to three key considerations: your platform, your budget, and your traffic sources.

If your store operates on Shopify, you'll want a builder that seamlessly integrates with the platform and is optimized for mobile. GemPages shines here, boasting a 4.9/5 star rating from over 3,800 reviews and offering native integration that ensures checkout stability. Zipify is a favorite for its high-performing templates, while Funnelish is recognized for lightning-fast page load times, clocking in at under one second.

For WooCommerce users, CartFlows and FunnelKit are top picks. These tools are designed to replace the default WooCommerce checkout process, offering full visual control over the customer journey. Starting at under $11 per month (when billed annually), they provide a cost-effective way to enhance your funnel without switching platforms.

If you're just starting out and keeping an eye on costs, Systeme.io offers a free plan that includes up to 2,000 contacts and three funnels. As Heyflow’s team notes:

"Suddenly, a $200 tool isn't an expense. It pays for itself before the first day is even over".

This rings especially true when interactive funnels can boost conversion rates by 80% or more compared to static forms.

Ultimately, the best funnel builder isn’t just about its features - it’s about how well it fits into your existing tools and traffic strategy. Take advantage of free trials, build a sample funnel, and track conversions. Even a small uptick in your conversion rate can quickly cover the cost of the tool, reinforcing the importance of a conversion-driven approach outlined earlier in this guide.

FAQs

Which funnel builder works best for Shopify vs. WooCommerce?

PageFly Landing Page Builder is a top choice for Shopify users. It offers a drag-and-drop editor, ensures mobile-friendly designs, and integrates effortlessly within Shopify's ecosystem.

For WooCommerce, FunnelKit takes the spotlight with features like checkout optimization and one-click upsells. Similarly, CartFlows focuses on enhancing customer journeys with tools designed to streamline the shopping experience.

PageFly is the go-to for Shopify, while FunnelKit and CartFlows cater specifically to WooCommerce and WordPress setups.

Do I need a funnel builder if I already have a store theme?

When you use a store theme, you’re mainly getting a focus on design and basic functionality. While that’s great for setting up shop, it often falls short when it comes to boosting conversions. That’s where funnel builders come in. They’re designed to create multi-step customer journeys that smooth out the buying process and guide users toward making a purchase. Themes typically don’t offer this level of optimization. So, if your goals include driving more sales and improving how customers navigate your store, a funnel builder could be a smart tool to add to your setup.

What funnel steps usually increase average order value most?

During checkout, strategies like upselling and cross-selling often help increase the average order value. Pairing these with dynamic, personalized content tailored to individual user behavior can make a big difference. These approaches nudge customers to consider additional items or upgrades, boosting the total revenue for each transaction.

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